Top 10 spirits marketing campaigns in December 2018

7th January, 2019 by Owen Bellwood

Grant’s

William Grant & Sons will launch its recently overhauled Grant’s whisky range in Africa, supported by a new TV campaign: Good Things Start with Three.

The campaign highlights the brand’s triple wood­-maturation process – using virgin oak, American oak and refill Bourbon barrels in its blend – which is depicted in the advert by three friends coming together on a night out.

Good Things Start with Three will run as 30-­second and 15-­second clips on digital and social media, with additional support from out­-of-­home advertising.

The campaign was created by London agency Mattr Media and directed by Josh Hine. It will launch on TV in South Africa, Kenya, Cameroon and Tanzania.

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