Top 10 spirits marketing campaigns in December 2018

7th January, 2019 by Owen Bellwood

Aviation Gin

Actor Ryan Reynolds has released a short humorous video that makes fun of his Aviation Gin brand’s production process.

Aviation Gin’s flavour profile is “regionally inspired” and features seven botanicals – juniper, coriander, lavender, cardamom, Indian sarsaparilla, orange peel and anise seed.

In the new video, called The Process, Reynolds acts as narrator and jokes about the origins of Aviation Gin. He claims the brand’s distillers “greet the new day with four hours of silent meditation” and adds that “citrus fruits are misted using only the tears of Aviation’s owner”. Reynolds acquired Oregon­-made Aviation Gin in February last year.

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