Top 10 spirits marketing campaigns in December 2018

7th January, 2019 by Owen Bellwood

Last month in marketing: Ryan Reynolds poked fun at the origins of his Aviation Gin brand, Skyy vodka continued its celebration of diversity and Bacardi rum hired Black Panther star Michael B Jordan to co-direct a new film.

Ryan Reynolds’ humorous video for Aviation Gin featured in our pick of top marketing campaigns

A celeb-filled month for marketing initiatives saw rapper Lil Wayne star in a new online video series for Bumbu Rum, while singer and activist Amara La Negra recounted her “inspiring version of the American dream” in Skyy vodka’s Proudly American campaign.

Signature serves were also a common theme with Chambord inspiring consumers to “upgrade” their sparkling wine with the addition of the raspberry-flavoured liqueur, and Australian gin Four Pillars launched its first campaign film to introduce the brand’s signature G&T.

Over the following pages, we name our top marketing campaigns launched in December 2018.

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