The biggest spirits stories of 2018

11th January, 2019 by Nicola Carruthers

Tequila: drink of the year

Tequila is one of the hottest properties in the spirits world, as proven by one of the most talked­-about acquisitions of 2018.

The industry was wowed by Bacardi’s purchase of ultra-premium Tequila brand Patrón in January – a deal that valued the brand at US$5.1 billion. Citing IWSR data, Bacardi said the takeover makes it the second biggest spirits firm by value market share in the US, and the leading super­-premium spirits company in the country.

According to data from market research provider Euromonitor International, the Tequila category (combined with mezcal) hit 320 million litres in 2017. It seems likely that, after Diageo’s purchase of Casamigos last year, more deals will follow in 2019.

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