Soggy Dollar Rum sponsors songwriting tour
Caribbean rum brand Soggy Dollar will sponsor the 25-date Hit Makers & Rum Chasers songwriters tour across the US.
Kicking off on 29 January at City Winery in Nashville, the brand’s partnership with the tour hopes to “authenticate the off-the-grid island vibe” associated with Soggy Dollar.
The Caribbean rum brand has been inspired by the Soggy Dollar bar in the British Virgin Islands, which is the home of the Painkiller cocktail.
Soggy Dollar owner, Jerry O’Connell, said: “The Soggy Dollar has a devoted subculture seeking the ideal of living life off the grid.
“So many of our guests who visit the beach bar every year and live what’s referred to as ‘the Soggy Life’ have asked when will we be able to get this rum back home? So we’re thrilled to be able to bring our rum and a taste of that laidback island lifestyle to cities across the US as a Hit Makers & Rum Chasers tour sponsor.”
Ty Bentli of Westwood One’s The Ty Bentli Show will MC the first show in Nashville, which will feature a number of songwriters including JT Harding, Jon Nite, Bridgette Tatum and Justin Ebach.
A selection of Soggy Dollar signature serves will be available during each date of the tour, and events will also include a silent auction and an island-inspired dinner menu created by Mat Vacharat, owner and head chef at Lucky Chops.
All proceeds from the tour will support music and arts initiatives for school children in the United States and US Virgin Islands.