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Silver Swift unveils new can and glass formats
Pre-mixed drinks brand Silver Swift has launched its range in canned and glass formats in a bid to increase distribution and sales opportunities.
Silver Swift is now available in a 250ml can formatFrom April 2019, Silver Swift’s Wild Rose Gin Spritz, Basil Blush Vodka Spritz, Tipsy Iced Tea Vodka Spritz and Orchard Pear Gin Tonic will be available in 250ml cans and 250ml glass bottles. The canned format has an RRP of £3 (US$3.86) and the glass bottles are priced at £3.50 (US$4.50).
The firm also plans to launch the full range in 750ml glass sharing bottles to tap into at-home entertaining.
Silver Swift, which launched in the UK in December 2017, is a range of ‘craft’ ready-to-drink products made with British vodka and gin.
The range is available to buy from British supermarket Ocado and in high-end independent retailers such as Partridges, Cowdray Park and the Waitrose-owned Leckford Estate.
“We are looking to grow revenues by 1000% year on year from 2018 to 2019,” said Silver Swift founder Rose Unwin.
“Each Silver Swift spritzer is hand-crafted using nature’s finest ingredients, over 90% of which are from the UK. We think this is important because we want to minimise our carbon footprint where possible and celebrate the treasure chest of fresh produce we have on home soil.”
In November 2018, Silver Swift launched a limited edition festive spritzer: Spiced Pear Gin.