Ex-Oriole bartender joins VII Hills as brand ambassador

VII Hills Italian Dry Gin has appointed former Oriole head bartender Gabriele Manfredi as its first European brand ambassador.

Italian bartender Gabriele Manfredi joins VII Hill Italian Dry Gin as European brand ambassador

Originally from Milan, Manfredi will use his extensive experience to build brand awareness, develop consumer knowledge and train junior members of the team.

He will work closely with distributors to find business opportunities and will be responsible for looking after lighthouse accounts. Manfredi will also play an active role in trade events, hosting masterclasses for both bartenders and bars and speaking at industry seminars.

VII Hills Italian Dry Gin is the brainchild of Filippo Previero and Danilo Tersigni of London-based cocktail bar series Mr Fogg’s. Launched in May 2017, the gin is made from seven botanicals “inspired by ancient Rome”.

Manfredi is based in London and has worked at a number of bars in the city, including Artesian at The Langham, Nightjar and its sister site Oriole. He then travelled to Asia for a consultancy role and currently operates his consulting business from London.

“It’s a privilege to become the brand ambassador for VII Hills Italian Dry Gin and a delight to work with a brand that has been created by experienced mixologists in an authentic manner,” said Manfredi.

“I aim to raise the profile of VII Hill Italian Dry Gin amongst the trade and to consumers reinforcing its premium status in the UK and globally.

“As an Italian, it’s very exciting to be working with talented names in the industry to champion a gin from my country.”