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New brand made with botanicals ‘found in no other gin’

New York-based wine and spirits company Sovereign Brands has launched a new expression that contains six botanicals “found in no other gin in the world”.

McQueen and the Violet Fog Gin features a crowned eye logo

The “revolutionary” small batch gin, called McQueen and the Violet Fog, contains 21 botanicals and is made in the hills of Jundiaí, Brazil.

The brand is made from a “unique” distillation method, whereby two techniques are combined into a single distillation process. The gin is produced in 500-litre batches.

First, 15 botanicals are macerated in a neutral sugarcane spirit to extract flavour compounds and essential oils. Then, six additional botanicals are infused into the gin via vapour infusion through a copper basket.

Along with classic gin notes of juniper, citrus and flower, the gin’s six ingredients include handpicked basil leaves from India, Portuguese rosemary, Mediterranean fennel seed, calamansi from the South Pacific, star anise native to Vietnam, and acai locally grown in Brazil.

The gin takes its name from a poem of the same name, which recounts a meeting with a mysterious rock band. The poem’s final two stanzas can be seen on the back of the bottle.

The glass bottle features embossed details and foil stamping. A crowned eye logo in metallic copper is a nod to the traditional pot stills used to make the gin.

“With McQueen and the Violet Fog, we’re proud to unveil what we see as the next generation of gin,” said Brett Berish, CEO of Sovereign Brands.

“Instead of focusing on just one or two flavours, we chose to be ambitious. McQueen and the Violet Fog reveals something new with every sip: heat, spice, juniper, herbal, citrus and floral notes, all the touchstones of gin, balanced perfectly. We’re proud and excited to share this wonderful gin with the world.”

McQueen and the Violet Fog is now being rolled out worldwide in bars, clubs, restaurants and retail. Bottled at 40% abv, the gin has an RRP of £44.99-£49.99 (US$59-US$65.50) per 750ml.

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