Top 10 spirits marketing campaigns in November 2018
3rd December, 2018 by Owen Bellwood
Skyy Vodka
Skyy Vodka has hired American wrestler and actor John Cena to star in the latest video for its Proudly American campaign.
The campaign juxtaposes famous phrases from American history with “powerful, vivid” imagery of people who celebrate diversity.
World Wrestling Entertainment star Cena is the latest famous face to join Skyy Vodka’s campaign.
He stars in a new video called The Pledge, and narrates a “lighthearted take on the nation’s traditional pledge”.
Cena said: “Skyy’s dedication to embracing the ever-evolving America and offering a podium to those who embody, and at times even redefine, what it means to be American is a cause I stand proudly behind.”
