Top 10 spirits marketing campaigns in November 2018

3rd December, 2018 by Owen Bellwood

Talisker

A total of 28 teams of adventurers, comprising 88 members all together, are preparing to row across the Atlantic Ocean as part of the Talisker Whisky Atlantic Challenge.

The challenge invites teams to row 3,000 miles in 30 to 90 days as they raise money for a chosen charity.

The 2018 fleet includes Row for the Ocean, which is campaigning to turn Exeter into one of the UK’s first plastic-free cities, and the first Antiguan all-women’s team.

Participating countries include the UK, US, France, South Africa, Netherlands, Denmark, Australia and Italy.

Lisa Everingham, global Talisker marketing manager, said: “The race is a truly unique experience, one that encourages the teams to switch off from their busy everyday lives, embrace the elements and rediscover what matters most.”

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