Top 10 spirits marketing campaigns in November 2018

3rd December, 2018 by Owen Bellwood


Campari Group hired Blade Runner 2049 actor Ana de Armas to star in a short film for the Campari Red Diaries 2019.

De Armas will star alongside Italian actor Lorenzo Richelmy in the short film, called Entering Red. Directed by Italian filmmaker Matteo Garrone, the film will be a core element of a fully integrated campaign next year.

The “suspenseful and intriguing” film will see de Armas follow scarlet clues as she travels across Milan, Italy.

Entering Red, which feature cameos from six leading bartenders and social influencers, will premiere in Milan on 5 February 2019.

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