Top 10 spirits marketing campaigns in November 2018

3rd December, 2018 by Owen Bellwood

The Macallan

Edrington-owned Scotch brand The Macallan is hoping to “avoid category clichés” with its first global advertising campaign.

Macallan’s Make the Call campaign centres around the theme of “bold decision-making” with a 90-second “hero film”.

Described as an “emotional visual story” that “delivers a powerful statement of encouragement”, the campaign will focus on The Macallan’s key markets – the US, Mexico, Taiwan, China and the UK.

“The launch of our first ever global advertising campaign marks a new chapter in the history of The Macallan,” said Paul Condron, global brand controller for The Macallan.

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