Top 10 spirits marketing campaigns in November 2018

3rd December, 2018 by Owen Bellwood

Tanqueray

Diageo-owned Tanqueray gin aims to shift consumers’ attention from “gimmicks” to flavour with its Unmistakably Tanqueray campaign.

The campaign carries the statement that Tanqueray’s flavour is “so distinctive and perfectly crafted” that consumers don’t need to see the green bottle to know they are drinking the brand.

The artwork for Unmistakably Tanqueray features blindfolded models holding a Tanquery and tonic. It will feature on out-of-home, print and digital advertising around the globe.

D-J Hageman, global head of Tanqueray, said: “We want to bring the conversation back to what really matters – taste.”

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