Top 10 spirits marketing campaigns in November 2018

3rd December, 2018 by Owen Bellwood

Roe & Co

Diageo has launched a marketing campaign for its Roe & Co blended Irish whiskey brand that is “centred around reimagining the old to create the new”.

The campaign aims to champion art, design and the drinks industry through its celebration of the brand’s Irish roots and heritage.

Alan Mulvihill, European Roe & Co brand ambassador, said: “Roe & Co is a unique blend of true Irishness and versatile modernity, which we want to show to consumers through a series of exciting workshops and events.

“We look forward to engaging people and breathing life into old trades and crafts – rejuvenating the old with the new.”

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