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Powers celebrates Dublin’s whiskey history

Irish Distillers-owned Powers Irish whiskey has teamed up with six Dublin bars to create the Powers Quarter, designed to communicate the city’s whiskey history.

The six watering holes that make up the Powers Quarter

The six bars that make up Powers Quarter are: Thomas House, Market Bar, The Oak, The Swan, Idlewild and John Fallons The Capstan Bar.

Each bar is within walking distance of the old John’s Lane distillery and the original Powers bottling hall on Drury Street. Powers whiskey is made at Irish Distillers’ Midleton Distillery today.

The collaboration will be supported by social media, PR and a dedicated website – powerswhiskey.com, on which fans can download a map and enjoy a virtual tour of the area.

Powers global ambassador Michael Carr is also available for guided tours, which will cost €60 (US$69) per person.

Carol Quinn, archivist at Irish Distillers, said: “For generations, the Powers distillery at John’s Lane shaped the development of the area around it through the direct employment of families, provision of houses for workers and even the maintenance of the local streets.

“Powers’ founder, James Powers, was a publican himself and his pub on John’s Lane stayed within the family until the closure of the distillery in the 1970s, so it only seems right that we honour the legacy of Powers and bring more of its Dublin history to light through six bars and put Powers firmly back on the whiskey map of Dublin.

“Across the Powers Quarter, Irish whiskey connoisseurs and casual fans alike can enjoy a sip back in time and learn about the true character of the Powers family as purveyors of Irish whiskey – and with whiskey tourism in Dublin booming to almost 400,000 visitors last year, we are confident that the Powers Quarter will enchant a whole new generation of whiskey fans.”

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