Pornstar Martini is UK’s favourite cocktail
The Pornstar Martini has taken the title of ‘most popular cocktail in the UK’ from the Mojito, according to research from data analyst CGA.
In the CGA Mixed Drinks Report Q3 2018 cited by cocktail mixer producer Funkin, the UK cocktail market is now worth £550 million (US$699m) – an increase of 8.6% by value.
Across the UK, 41,000 outlets serve cocktails – an increase of 3.7%.
“Cocktails are maintaining their stronghold over the on-trade as outlets raise their game, bartenders get more creative and consumers get more discerning,” said Ben Anderson, Funkin’s head of marketing.
“The CGA research also shows that one in four consumers or 28% of the population say they are drinking more cocktails now than they were six months ago, so it’s safe to say that the cocktail market has yet to reach its tipping point and will continue to grow into 2019 and beyond.”
The Pornstar Martini accounts for almost 15% of cocktails served in the UK on-trade, while the rum-based Mojito accounts for 13%. The vodka-based serve, which comes with a shot of Champagne or Prosecco, is thought to be more popular now than in the 2000s.