Jägermeister Manifest grows travel retail presence

Mast-Jägermeister is expanding the availability of its super-premium herbal liqueur, Jägermeister Manifest, in travel retail.

From this month (December), Jägermeister Manifest will be available in an additional 29 airports across Europe at an RRP of €40 (US$45) per one-litre bottle.

Manifest is the first line extension from the German herbal liqueur brand in its 80-year history, and initially launched in March 2017.

The expression is based on the brand’s original recipe of 56 herbs, roots and spices, but contains additional botanicals and is a blend of five macerates rather than four.

The liquid undergoes a dual maturation process, and is double barrel matured in both small and large oak casks for more than one year. It is recommended to be consumed as a “sipping shot”.

Dietmar Franke, Mast-Jägermeister director of global travel retail, said: “Manifest is a super-premium liqueur that has been specifically crafted to demonstrate our unique brand credentials, gain share of the GTR liqueur market and offer consumers a true point of difference.

“This listing with Dufry marks a major step in our ambitious growth strategy within the travel retail sector.”