Grey Goose appoints two new UK ambassadors

4th December, 2018 by Owen Bellwood

Bacardi-owned vodka brand Grey Goose has expanded its UK ambassador team with the appointment of Ambre Morin and Maja Jaworska.

Ambre Morin (left) and Maja Jaworska (right) have joined the UK ambassador team for Grey Goose

Morin joins Grey Goose as its brand ambassador for the UK and Jaworska has been named the brand’s coffee ambassador.

Former Super Lyan and Cub general manager Jaworska brings her knowledge of coffee and cocktails to Grey Goose, as the brand aims to reinforce its position as a “pioneer of coffee cocktail serves”.

Jaworska said: “I’m really excited to be a part of the Grey Goose team and bridge the gap between the worlds of coffee and cocktails!”

Joining the UK team from Grey Goose in France, Morin has been rooted within Parisian cocktail culture for more than 10 years. She previously held roles as portfolio ambassador and then as gin and vodka ambassador.

Morin said: “We are experiencing a new wave in coffee culture, but also in the cocktail industry, and the Espresso Martini is where these two worlds converge. As a result, the popularity of this cocktail is definitely rising!

“Working closely with Maja as a coffee expert will open up new avenues for the brand and I am really excited to be involved in the UK cocktail scene and adding a French touch!”

Jaworska will focus on increasing cocktail capabilities within key coffee accounts, while also educating bartenders on how to best utilise coffee in their creations. Ambre will lead on-brand activations within the UK.

Grey Goose reintroduced its vanilla-flavoured La Vanille expression earlier this year. Following its launch, SB caught up with global brand ambassador Joe McCanta.

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