Cîroc and Moschino create winter wonderland pop-up
Grape-based vodka brand Cîroc has extended its partnership with fashion house Moschino with the launch of a winter wonderland pop-up at Italian ski resort Cortina.
The Diageo-owned vodka brand opened the doors to its Italian pop-up with the help of Moschino creative director Jeremy Scott, who hosted an opening party for a select group of guests, who were all dressed in colourful ski-wear looks created by Moschino.
At the launch party, which formed part of Cortina Fashion Weekend, guests were able to explore the winter-themed pop-up. A giant swing and snow globe-style domes have all been given the ‘Cîroc x Moschino’ twist of bright blue hues and gold chains.
The winter wonderland activation is the latest collaboration between Cîroc and Moschino, which launched during Milan Fashion Week with the unveiling of a limited edition bottle design.
Natalie Wills, global head of Cîroc vodka, said: “We wanted to bring our playful take on luxury to the winter ski season and Cortina was the perfect resort with its hub of fashion celebration this weekend.
“Partnered with Moschino, the event was a new twist on the traditions of après ski: more modern, expressive and inclusive.”
The Diageo-owned brand recently expanded its range with the release of a new limited edition flavour – Cîroc Black Raspberry.