The week in pictures

2nd November, 2018 by Owen Bellwood

Jägermeister Halloween

German liqueur brand Jägermeister headed to London’s Soho for its Halloween celebrations.

Jägermeister’s brand ambassador Florian Beuren hosted an exclusive party at Soho Radio where consumers dressed up in their most ghastly costumes. Those who took on the challenge were rewarded with special Jägermeister cocktails.

The evening also saw Jägermeister’s character for the occasion, called The Schädelmann, encouraging partygoers to brave the dark side and take part in immersive activities, such as free shaves from London salon Cut&Grind.

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