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London bar stocks ‘world’s most expensive’ Cognac
London-based M Restaurant Group is set to become the first on-trade venue to list Rome de Bellegarde 1894, said to be the most expensive Cognac in the world.
The limited edition Rome de Bellegarde was discovered in the cellars of Cognac house Jean Filloux by fifth-generation cellar master Pascal Filloux, and is believed to be the first blend created by Jean Filloux in 1894.
The Cognac, which is a blend of four eaux-de-vie aged for more than 70 years, entered into the Guinness Book of World Records earlier this year for boasting the most expensive 40ml measure ever bought at £10,014 (US$12,871).
Zach Charilaou, M Restaurant director at Threadneedle Street, said: “This is an extremely exciting partnership for M and we can’t wait to start selling such an incredible Cognac. Our members and regular diners at M are very distinguished regarding their drinks choices so I have no doubt that they will be keen to try Rome de Bellegarde.”
David Smeralda, Rome de Bellegarde founder, said: “We’re delighted to establish this exclusive partnership in the UK with the M Group.
“Martin and the team have done a fantastic job at capturing the senses of the new millennials as well as a more mature crowd by creating a sublime and authentic dining experience which perfectly aligns with essence of our brand. We are looking forward to collaborating with the M Group within the forthcoming months.”