Lakes Distillery gains TR listing for Steel Bonnets

30th November, 2018 by Nicola Carruthers

Cumbria-based The Lakes Distillery has secured listings for its Steel Bonnets whisky and Lakes Elderflower Gin Liqueur in World Duty Free stores.

Steel Bonnets is the “world’s first” blend of English and Scottish malt whisky

Steel Bonnets, a blend of English and Scotch malt whisky, is available in World Duty Free Group’s World of Whiskies stores. The Lakes Elderflower Gin Liqueur is stocked in main World Duty Free stores.

Maria Duddin, director of business development and UK sales, said: “The success of our spirits with World Duty Free is testament to their quality and our innovative portfolio.

“We are proud to be introducing Steel Bonnets and a wider range of our products to new customers from around the world in tandem with key activations UK-wide, which are increasing the global reach and growing new brand advocates of The Lakes Distillery.”

Activations have taken place at Newcastle Airport, London Gatwick and Manchester Airport, where travellers have had the opportunity to learn about whisky making, with a focus on Steel Bonnets and The One whiskies.

In spring 2017, World Duty Free introduced The Lakes Gin and The One whisky. The Lakes Explorer Gin and The Lakes Rhubarb & Rosehip Gin Liqueur joined World Duty Free stores in spring 2018.

Kathryn Kindness, commercial category manager at World Duty Free, added: “The Lakes Distillery products have been well received by our customers and the activations in our stores have created interest and engaging theatre. It’s great to have product innovation and newness in the category.”

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