Jewish Whisky Co mothballs Whisky Jewbilee festival

US independent bottler the Jewish Whisky Company has decided to “mothball” its Whisky Jewbilee festival due to a lack of “adequate time or focus” as the firm strives to grow its Single Cask Nation range.

The Jewish Whisky Company has decided to “mothball” Whisky Jewbilee

Whisky Jewbilee was established as a “whisky geek’s whisky festival” when it first launched in New York in 2012. It has since expanded to Chicago in 2015 and Seattle in 2016.

However, Jewish Whisky Company CEO Joshua Hatton and Jewish Whisky Company COO Jason Johnstone-Yellin have decided to end the popular show, and embark on an “aggressive expansion plan” for their Single Cask Nation line of independently bottled whiskies into the UK, European and Canadian markets in 2019.

Hatton said: “The support Whisky Jewbilee has received in New York City since its inception in 2012, combined with the support it has garnered since it first started moving west to include Chicago in 2015 and Seattle in 2016, has been unbelievable and very much appreciated.

“Whisky Jewbilee attendees have a reputation unsurpassed on the whisky festival circuit. We’ll miss seeing so many familiar faces at future Jewbilee events but we’ll still visit these wonderful markets to share new Single Cask Nation releases.”

Under the Single Cask Nation brand, the Jewish Whisky Company bottled 28 casks in 2018. The bottles are sold online and in retail stores.

Johnstone-Yellin added: “When we launched our company in 2011 it was with the intention of being an independent bottler first.

“While operating a whisky festival has been fun, it’s time to refocus on our number one priority and, as such, mothballing the event is necessary to ensure that our UK, European and Canadian expansion starting in 2019 is as successful as we can make it.”