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Hedgepig extends liqueurs range with three flavours

Pinkster Gin owner Ginmeister has expanded its Hedgepig liqueurs portfolio and will donate a portion of the brand’s sales to The British Hedgehog Preservation Society.

Hedgeig has launched its Cambridge Gage, Glorious Gooseberry, and Zesty Elderflower gin liqueurs

Ginmeister has launched three new fruit-flavoured liqueurs, Cambridge Gage, Glorious Gooseberry, and Zesty Elderflower, which join the existing raspberry-, bullace- and quince-flavoured bottlings.

The gin liqueurs are made using fruit grown in local orchards or foraged in the countryside surrounding the brand’s Cambridge headquarters, where each liqueur is macerated to have a low sugar level and higher abv.

Stephen Marsh, managing director of Ginmeister, said: “With three new flavours all suited to accompanying cheese and desserts, we’re busy establishing Hedgepig as the definitive pudding gin.

“Whilst Pinkster will always be the flagship brand, Hedgepig allows us to indulge our passion for making gin with fresh fruit to create unusual handcrafted liqueurs.”

While unveiling the new flavours, Hedgepig has also announced a charitable partnership that will see it donate 50p from every bottle sale across the range to The British Hedgehog Preservation Society. Founded in 1982, the charity offers help and advice to those with sick, injured or orphaned hedgehogs.

The partnership is being promoted by bottle stickers and supporting point of sale.

Marsh said: “The plight of the hedgehog makes for desperate reading. In rural areas, numbers have fallen by half over the past two decades.

“These snuffly little fellows have a special place in people’s appreciation of nature and as business rooted in the countryside, we’re delighted to be supporting the fine work of the unsung heroes at the British Hedgehog Preservation Society. Every little counts.”

Cambridge Gage, a member of the plum family (28% abv), Glorious Gooseberry (27% abv) and Zesty Elderflower (29.8% abv) are available in 500ml format with a recommended retail price of £36 (US$46).

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