Fentimans promotes flavour with new campaign

7th November, 2018 by Owen Bellwood

Botanically-brewed mixer Fentimans is hoping to attract younger drinkers and boost brand awareness with its latest campaign.

The new Fentimans campaign highlights the flavour of each expression in its range

The London-centred advertising campaign has been developed to highlight the flavour of each mixer in Fentimans’ range.

Advertising materials will feature on the London Underground, prime roadside outdoor sites and key rail interchange stations across the capital.

Visuals in the campaign feature the tagline “A little bottle big in flavour” alongside the brand’s slogan, “Botanically brewed, exquisitely crafted”.

In addition, the out-of-home campaign will be supported by digital, sampling and experiential activity.

Andrew Jackson, Fentimans marketing director, said: “The new campaign, with its core message of great flavour, aims to allow a new generation of consumers to discover the Fentimans brand.

“We know from our insight work; when people discover Fentimans, they fall in love with the brand very quickly. This latest burst of media, is a building block as we gear up for significant growth in the years ahead.”

The new advertising campaign comes after Fentimans’ £1.2 million (US$1.6m) brand revamp at the start of 2018, followed by the launch of a number of new flavours.

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