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Fentimans looks beyond gin with new pairing guide

As tonic brands seek to showcase their diverse uses, Fentimans has launched a new spirits pairing guide.

Fentimans’ new guide recommends which of its mixers should be paired with different spirits

The guide aims to show the “perfect pairing of Fentimans mixer and spirit”, covering gin, vodka, agave spirits, rum, whisk(e)y, and fruit brandy, as well as wine.

Fentimans collaborated with bartenders to create the guide, which it hopes will “educate and support” both trade members and consumers.

“Driven by innovation and customer demand, we continue to grow our diverse range of tonics and mixers,” said Claire Tyson, Fentimans senior customer marketing manager.

“When users are mixing our drinks, we need to ensure they’re having the ultimate flavour experience. Our spirits pairing guide can be used as an inspiration to try new and exciting flavour combinations.”

Fentimans relaunched at the start of this year following a US$1.6 million brand overhaul. Earlier this month, the brand unveiled a London-centred advertising campaign.

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