Eastenders star signs deal for Neat Gin with Marco Pierre White

Adam Woodyatt, best known for playing Ian Beale in British soap Eastenders, has secured a deal with chef Marco Pierre White to stock his Neat Gin brand across 50 restaurants in the UK.

Eastenders actor Adam Woodyatt and famed chef Marco Pierre White

English actor Woodyatt and his wife Beverly launched Neat Gin in October last year.

The London Dry-style gin contains eight botanicals and is described as having a “floral and woody” nose. The palate has “creamy” notes of citrus and spice with a long finish.

As part of the agreement, Neat Gin will be available in six of the British restaurateur’s brands, including Marco Pierre White Steakhouse Bar & Grill, Koffmann & Mr White’s, Mr White’s Chophouse, Marco’s New York Italian, Wheeler’s of St James and Bardolino.

“Beverley and I found a 15th century recipe and used that as our starting point,” said Woodyatt.

“There was a list of botanicals but no quantities and was like a jigsaw without a picture. We tried different combinations, constantly tasting and testing until the 11 botanicals became eight.

“To sign a deal with someone of Marco’s calibre is just fantastic. His knowledge of food and flavours is just phenomenal and he’s given us some great advice.

“We’ll now look forward to rolling out the brand and supporting the venues with special events.”

Nick Taplin, chairman and CEO of Black & White Hospitality, which looks after Pierre White’s restaurant estate, added: “Adam’s passion for gin as well as his new brand is clear to see, and we’re delighted to stock Neat Gin across our estate.

“It’s great to see Marco and Adam working together and we look forward to pushing this exciting new brand in the run up to Christmas and into the New Year.”