Absolut unveils green bartending scheme

Pernod Ricard-owned Absolut Vodka has launched a new initiative encouraging bartenders to explore different ways to make the on-trade more sustainable.

Absolut Vodka hopes to reduce the on-trade’s impact with its Green Hustle scheme

Absolut’s Green Hustle campaign will officially launch at this week’s Athens Bar Show (6-7 November) with talks from anti-waste movement Trash Tiki and Svartklubb by Fäviken bartender, Hampus Thunholm.

Guests at the Athens show will enjoy a packed itinerary of seminars and workshops that invite bartenders from around the world to consider changes they can make to how their venues operate.

Talks will cover topics such as creative ways to reuse organic waste, how to make ice stretch further and the ways bars around the world can link up with local green initiatives to create urban gardens.

Prior to the show, Absolut will send its Hustle Buggy around the city to collect discarded limes, lemons and grapefruits for demonstrations showing the easy ways to extend the fruit’s lifecycle and create drinks at the bar from these collected fruits.

Global advocacy marketing manager for Absolut, Bex Almqvist, said: “The Green Hustle is all about inspiring bartenders to get involved in applying easily implementable hacks within their bars that are both beneficial to the environment, our industry and their bottom line.

“The program is fun and engaging because it was created by bartenders for bartenders with the objective of instigating change.

“Sustainability can be an overwhelming topic, but we hope The Green Hustle will make it less daunting and more accessible for everyone – the smallest act can make a big impact and you can have fun and be inventive along the way.”