Woodford Reserve unveils $1,500 Cognac-finished BourbonBy Amy Hopkins
Kentucky Bourbon brand Woodford Reserve is looking to enhance the luxury credentials of American whiskey with the launch of a Cognac cask-finished expression bottled in Baccarat crystal and priced at US$1,500.
Exclusively available in duty free stores for one year from May 2019, Woodford Reserve Baccarat Edition is the first Bourbon to be bottled in a crystal decanter by famed French manufacturer Baccarat.
According to Mark Bacon, global brand director for Woodford Reserve: “This partnership elevates the category of American whiskey in the global market.”
Unveiled at the TFWA World Exhibition & Conference in Cannes, the new expression has been finished in a variety of Cognac casks for three years and is said to pay homage to the French history of Kentucky. The release is “very limited” and subject to “full allocation”.
Chis Morris, master distiller for Woodford Reserve, said: “Our philosophy for finishing is not to put fully matured Woodford Reserve into a cask that changes its flavour – we put it into casks the enhance the flavour.”
The bottle design is based on Woodford Reserve’s classic bottle silhouette and is engraved with the logos of both Woodford Reserve and Baccarat. It is presented in a signature Baccarat red box with multi-dimensional doors that rotate upon opening and includes a crystal stopper adorned with Woodford Reserve’s initials.
“We are launching this luxury product in travel retail because sophisticated consumers are seeking premium brands – and Woodford Reserve leads the ultra-premium Bourbon category globally,” said Marshall Farrer, managing director of global retail travel for brand owner Brown-Forman.
In May this year, Woodford Reserve added a straight malt whiskey to its core range.