Pernod renews Southern Glazer’s distribution deal

Jameson owner Pernod Ricard has renewed its US distribution partnership with Southern Glazer’s Wine & Spirits with a five-year agreement.

Jameson owner Pernod Ricard has renewed its US distribution deal with Southern Glazer’s

The new deal will come into effect on 1 July 2019 and will run until June 2024.

Southern Glazer’s will distribute Pernod Ricard’s portfolio of products across 35 states, including Arizona, Nevada, New York and Ohio.

Paul Duffy, chairman and CEO of Pernod Ricard USA, said: “Our partnership with Southern Glazer’s Wine & Spirits is one we value greatly and are delighted to continue with.

“One of the greatest opportunities we have working across multiple states is our ability to be truly focused at a local level, resulting in positive outcomes for our partners, and even more importantly, our customers and consumers. Working with our wholesalers allows us to do just that.”

Pernod Ricard USA’s portfolio of brands includes Absolut Vodka, Kahlua coffee liqueur and The Glenlivet Scotch whisky.

Wayne E Chaplin, CEO of Southern Glazer’s Wine & Spirits, said: “On behalf of the Southern Glazer’s executive team and our American Liberty Spirits & Wine division – the dedicated division for the Pernod Ricard USA (PRUSA) portfolio – I am thrilled by the extension of our strategic partnership with PRUSA.

“This special, highly valued relationship has existed for many decades. The entire Southern Glazer’s team looks forward to enhancing our synergistic collaboration to grow PRUSA’s amazing portfolio of brands – bringing them to new heights of prominence and success in the marketplace. We are excited to apply our joint best-practice ways of working in marketing, selling, and operations for enhanced efficiency and effectiveness throughout the value chain.”