Pink has ‘become a design statement’ in spirits

The pink spirits phenomenon has infiltrated the world of closures as a new line of bold designs from Amorim Top Series hits the market.

Pink has “become a design statement” in spirits, according to Amorim

The Portugal-based closures manufacturer has created a range of eye-catching capsulated stoppers to meet growing demand for pink drinks such as rosé wine, rosé cider and pink gin.

According to Nielsen figures quoted by Amorim, consumption of rosé wine shot up 300% between mid-2015 and mid-2016.

Meanwhile, producers such as Angry Orchard, MillerCoors, Strongbow and Bold Rock have moved into pink cider production.

Pink is also one of the most prevalent trends in gin at the moment, with brands such as Gordon’s, Beefeater, Malfy and Burleighs launching expressions flavoured with berries and other pink-hued fruits.

According to Amorim: “Pink also seems to have been adopted by millennial consumers as their favourite colour – influencing demand not only in the wine and spirits market, but also in food, fashion, technology and home interiors.

“It’s possible that the millennial pink trend started in 2014 with Wes Anderson’s pink-hued Grand Budapest Hotel, or in 2015 when Pantone named rose quartz as its colour of the year. Social media, in particular Instagram, has been awash with pink ever since.

“Packaging solutions for wine and spirits have also embraced the pink craze, and not just for rose-tinted beverages. The colour has become a design statement.”