Milagro Tequila partners with Sacramento Kings

William Grant & Sons-owned Milagro Tequila has been named the official Tequila of American basketball team the Sacramento Kings.

Milagro Tequila has been named the official Tequila of the Sacramento Kings

For the next two seasons, Milagro Tequila will be available at the team’s home ground, the Golden 1 Center.

Basketball fans will be able to enjoy all six of the brand’s silver, reposado and añejo expressions from its core and Select Barrel Reserve range.

The deal will also see a dedicated Milagro Tequila bar open on the plaza level of the arena, which will serve the signature Milagro SacTown Margarita.

Milagro senior brand manager, Jill Palais, said: “The pioneering spirits of both Milagro Tequila and the Sacramento Kings epitomise each brand’s passion and drive.

“Beginning with Milagro’s Mexican roots and our sense of spirit inspired by Mexico City, we understand the importance of homegrown pride, and no one has more passion than Sacramento Kings fans. Working together under one roof is a natural fit.”

Additionally, the partnership will kick-off with a competition to choose the artwork for the SacTown Margarita Cup. Three artists – Ernesto Cardens, Nick Jacoy and Jason Vu – have created designs for the official cup, with Sacramento Kings fans being given the chance to vote for their favourite design.

Sacramento Kings season ticket holders will also be invited to exclusive pre-game tastings of the Milagro Tequila portfolio.