Edrington reshuffles travel retail team

24th September, 2018 by Nicola Carruthers

Edrington Global Travel Retail has promoted Igor Boyadjian to the role of regional managing director, Asia Pacific and India, taking over from Martin Reimann.

Suzy Smith (right) will take over from Igor Boyadjian (left) as Edrington Global Travel Retail managing director

Reimann will retire from the company in 2019. He joined Edrington in 2002 to set up its first overseas office in China.

Over the past 16 years, he has expanded the firm to more than 300 people across the region and built the company’s wholly owned distribution capabilities with headquarters in Singapore.

Suzy Smith, formerly marketing director for Edrington’s regional brands business, which includes The Famous Grouse, Brugal rum and Cutty Sark, will take over from Boyadjian as managing director of Edrington Global Travel Retail.

Based in Singapore, Boyadjian joined Edrington in 2017 to lead the group’s travel retail arm.

Prior to joining Edrington, Smith worked for Diageo and GlaxoSmithKline in local and global marketing roles across multiple brands.

Scott McCroskie, managing director of The Macallan, said: “I am delighted to welcome Igor and Suzy to their new roles. I have great confidence that they will continue to build on our successes in Asia Pacific and travel retail, directing the momentum of our iconic portfolio of brands to captivate a new generation of consumers.

“I would also like to thank Martin for his dedication and contribution to Edrington. He has been an exemplary leader of people and a key contributor to The Macallan’s tremendous growth in Asia. We wish him and his family all the very best for the future.”

Boyadjian added: “I am very excited by the prospect of leading a region that has become a powerhouse for Edrington’s brands.

“I am really looking forward to working with a talented team to continue to advance our premiumisation strategy and brand building focus in what is an incredibly dynamic part of the world, with a strong emphasis on strengthening The Macallan’s position as the ultimate luxury spirit, but also accelerating the growth of our super-premium and prestige portfolios.”

The changes will be effective from December 2018.

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