Bulldog Gin launches 2018 on-trade initiative

6th September, 2018 by Owen Bellwood

Gruppo Campari-owned gin brand Bulldog has launched its 2018 Road to Ibiza incentive, which offers venues the chance to win a trip to the white isle.

Through the Road to Ibiza incentive, members of the on-trade community can win a trip to the white isle

Following its launch in 2017, the Road to Ibiza is back for a second year and now incorporates the Bulldog’s Sunset Sessions brunch series within the campaign.

The on-trade-focussed campaign will see regional venues compete to create the best Bulldog sunset session or brunch experience in venues selected by the brand. Competing bars will also host DJs and production funded by Bulldog Gin.

As part of the competition, venues will work in partnership with Bulldog Gin’s regional brand development managers to compete for a chance to attend the brand’s annual Road to Ibiza trip.

Following the events hosted by each venue, the summer campaign will culminate in nine winners from the bartending community flying out to Ibiza for three days.

The winners of 2018’s Road to Ibiza incentive will be treated to a stay at the Pasha hotel, will experience the Bulldog Brunch at Pikes and enjoy guest list and cocktails at Hi Ibiza. The victorious members of the on-trade will also attend a bespoke cooking masterclass with DJ turned chef Sid Shanti, and a Bulldog Gin cocktail masterclass held on a private yacht.

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