Bulldog Gin kicks off Road to Ibiza on-trade initiative

Gruppo Campari’s Bulldog Gin is encouraging bartenders across the UK to “hero” the brand within their venues, and will award the “top advocates” with a VIP trip to Ibiza.

Bulldog Gin has kicked off its Road to Ibiza on-trade initiative

In forming the initiative, Bulldog Gin hopes to “give back” to the bartending community, which it credits with its success.

“I am excited to begin championing the people behind the cocktails, the guys and girls that put their heart and souls into creating unique and personable experiences for every individual who is lucky enough to try their concoctions,” said Gruppo Campari brand ambassador, James Coston.

“Bulldog Gin is such a versatile gin which can be enjoyed on any occasion, so it is natural to open a different channel of conversation between consumer and bartender.”

Throughout the summer the brand plans to champion key accounts with its UK Instagram account, culminating in six bartenders flying out to Ibiza for three days.

Gruppo Campari marketing director Nick Williamson added: “Bulldog Gin has a bold attitude and infectious sociability which sets it apart from other gin brands.

“It’s these characteristics, along with its premium quality and unique flavour profile, which also enable Bulldog Gin to contend with other spirit categories which play in the dusk ‘til dawn sphere.

“We are excited to begin working more closely with our on-trade partners who embody these characteristics and consider no better place to give our partners a Bulldog Gin experience than in the unique, high-energy environment of Ibiza and through the excellent partners we have there.”