Beam Suntory launches US Bourbon tour
Spirits producer Beam Suntory has launched a pop-up Bourbon experience that will tour the US with four of its brands.
The Bourbon Legends Boxcar Tour will travel to four US cities, including Denver, Houston, Cleveland and New York.
The tour will welcome attendees through a “multi-sensory interpretation” of Kentucky’s landscapes, which will also transport them inside some of its distilleries.
At each stop on the tour, whiskey fans will be able to meet a number of Bourbon experts, as well as some of the distillers and family members behind each brand.
In each city, visitors will also be able to take part in guided Bourbon tastings.
The tour will encourage guests to raise their “Bourbon IQ” by exploring four distinct event spaces that aim to bring each participating Kentucky straight Bourbon brand to life.
Beam Suntory-owned brands including Jim Beam, Maker’s Mark, Knob Creek and Basil Hayden’s will take part in the tour, which harkens back to the mid-19th century when the railroad and boxcars transported Bourbon from Kentucky to the rest of America.
The Boxcar Tour will visit:
Denver, Colorado: 12-13 September
Houston, Texas: 3-4 October
Cleveland, Ohio: 12-13 October
New York City, New York: 16-17 November