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Bacardi releases ginger-flavoured rum
Bacardi has extended its namesake rum range in the UK with the launch of a new ginger-flavoured variant.
Bacardi Ginger is targeting drinkers “looking to experiment with new and interesting flavours”
Bacardi Ginger is a “golden rum infused with ginger flavours” and has been created to respond to “demand for flavoured spirits”. Bacardi predicts that flavoured spirits “will be the next big trend” for the rum category.
Described as having a “sweet and spicy taste”, the expression is recommended served with cola or lemonade.
“There is a real opportunity within the golden rum segment, which is growing faster than white, dark or spiced rums,” says Sarah Doyle, vice president – Europe, for Bacardi rum.
“We know that spirits drinkers are looking to experiment with new and interesting flavours and we have introduced Bacardi Ginger as a response to this demand. We are excited for people to try this distinctive new flavour!”
Bacardi Ginger is available from major retailers across the UK for an RRP of £16.99 (US$21.80).
Eariler this year, Bacardi launched two new products as it seeks to tap into the trend for premiumisation.
Bacardi is the second best-selling rum in the world, selling 16.8m cases last year, according to Brand Champions data published by The Spirits Business magazine.