Top spirits marketing campaigns in July

2nd August, 2018 by Owen Bellwood

Last month Skyy Vodka celebrated the “spirit of today’s bold, optimistic Americans”, Malibu ramped up its ‘smart’ bottle initiative, and Diageo unveiled a short film on Johnnie Walker’s heritage.

Last month in marketing: Malibu offered a “direct, digital touchpoint for consumers”

Brands ramped up their summer activity in July – Islay Scotch Bunnahabhain celebrated the isolated location of its distillery, while Maker’s Mark highlighted the brand’s handcrafted credentials with its first integrated campaign in the UK.

Meanwhile, in vodka, Skyy kicked off its Proudly American campaign featuring Olympic skier Gus Kenworthy, and Trixie Mattel and Dusty Ray Bottoms from RuPaul’s Drag Race, and Poliakov launched a new virtual reality experience.

Click through to the following pages to discover our pick of the top 10 spirits marketing campaigns launched in July 2018. 

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