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Scotch whisky registers trademark in South Africa
Scotch whisky has been given a registered trademark in South Africa, providing a “greater degree” of legal protection for the product.
The SWA has welcomed the introduction of a registered trademark for Scotch whisky in South Africa
It is one of the first foreign registrations in the country with protection, according to the Scotch Whisky Association (SWA).
South Africa is the seventh largest Scotch market by volume. Scotch exports to the country increased by 20.7% to £144m in 2017, equating to almost 100 bottles shipped there every minute.
South Africa joins more than 100 countries that have officially recognised Scotch whisky as a Scottish product, including Australia and Taiwan.
“The registration of the ‘Scotch whisky’ certification trademark in South Africa is a milestone for Scotland’s national drink in our largest export market in Africa, and one of the largest in the world,” said SWA chief executive Karen Betts.
“This registration offers Scotch whisky a greater degree of legal protection and will allow us to prosecute rogue traders who seek to cash in on the heritage, craft and quality of genuine Scotch.
“Consumers can enjoy Scotch whisky confident that South Africa stands behind Scotch whisky as a Scottish product, produced according to traditional methods.
“Scotch whisky – the UK’s largest food and drink export – is growing in popularity in South Africa, with exports up over 20% last year alone. The legal protection of Scotch is another step towards the continued success of this iconic spirit.”