Rapper G-Eazy stars in Stillhouse Spirits campaign

American whiskey brand Stillhouse Spirits has unveiled a new creative campaign that features a series of video shorts starring hip hop star G-Eazy.

Stillhouse Spirits’ first creative campaign has launched in cities along rapper G-Eazy’s The Endless Summer Tour

The campaign is being activated across major US cities along the route of The Endless Summer Tour from G-Eazy, who is an investing partner & co-creative director of Stillhouse spirits.

Nashville-based advertising agency The Buntin Group launched the campaign, which includes digital video, out-of-home, paid social, experiential and event activation in markets such as Los Angeles, Chicago, Dallas, Austin, Detroit, Nashville and New Orleans.

The campaign aims to highlight the brand’s “irreverent lifestyle and attitude” with phrases such as “more middle finger up than pinky finger out” and “when you hail from a can there are no can’ts” printed on on the can.

The first phase of the media campaign is a series of “wild postings”, which involve displaying posters in key locations throughout each target city.

Stillhouse Spirits, which launched in 2016, is a range of American whiskey available in a number of flavours, including original, apple crisp and peach tea. Earlier this year, the brand launched its Stillhouse Black Bourbon expression, which is the “first ever” Bourbon to be rested and mellowed in roasted small batch coffee beans.