Rapper G-Eazy partners with Stillhouse Spirits
American whiskey maker Stillhouse Spirits has teamed up with rapper G-Eazy for the release of an exclusive track to celebrate the launch of its latest expression.
American rapper G-Eazy is the brand’s co-creative director
The American rapper has released My Next Fix to mark the launch of Stillhouse Spirits Black Bourbon, the first Bourbon rested in roasted small batch coffee beans.
G-Eazy, who joined Stillhouse Spirits as an investing partner in 2017, said: “Whiskey and music have a long-standing relationship. They go together well.
“We had over 80 additional tracks already laid out after the album was wrapped and My Next Fix was a favourite of mine. It has this vibe and energy – similar to the feeling I get when sipping on our Black Bourbon. It’s smooth, dark, different and unexpected.”
Brad Beckerman, founder and CEO of Stillhouse Spirits Co, said: “We’re excited to introduce this exclusive track to both G’s fans and Stillhouse fans alike.”
The Oakland-born rapper is also Stillhouse Spirits’s co-creative director. In this role, he helped the brand launch into new markets towards the end of 2017.
G-Eazy said: “I kept running into Stillhouse everywhere and fell in love with the brand, not to mention its smooth whiskey.”
Earlier this year, Stillhouse Spirits announced it was expanding its distribution into a further nine US states.