Rapper G-Eazy partners with Stillhouse SpiritsBy Owen Bellwood
American whiskey maker Stillhouse Spirits has teamed up with rapper G-Eazy for the release of an exclusive track to celebrate the launch of its latest expression.
The American rapper has released My Next Fix to mark the launch of Stillhouse Spirits Black Bourbon, the first Bourbon rested in roasted small batch coffee beans.
G-Eazy, who joined Stillhouse Spirits as an investing partner in 2017, said: “Whiskey and music have a long-standing relationship. They go together well.
“We had over 80 additional tracks already laid out after the album was wrapped and My Next Fix was a favourite of mine. It has this vibe and energy – similar to the feeling I get when sipping on our Black Bourbon. It’s smooth, dark, different and unexpected.”
Brad Beckerman, founder and CEO of Stillhouse Spirits Co, said: “We’re excited to introduce this exclusive track to both G’s fans and Stillhouse fans alike.”
The Oakland-born rapper is also Stillhouse Spirits’s co-creative director. In this role, he helped the brand launch into new markets towards the end of 2017.
G-Eazy said: “I kept running into Stillhouse everywhere and fell in love with the brand, not to mention its smooth whiskey.”
Earlier this year, Stillhouse Spirits announced it was expanding its distribution into a further nine US states.