Kilchoman extends NFC campaign with ‘smart bottles’
Islay whisky distillery Kilchoman has extended its partnership with near field communications (NFC) specialist Thinfilm for a new range of ‘smart bottles’.
Kilchoman first collaborated with the NFC specialist last year, launching ‘smart bottle tags’ that incorporated the technology.
The Scotch whisky producer will now launch ‘smart bottles’ that have NFC technology embedded into the labels, allowing consumers to easily explore more about the brand through their smartphones.
Anthony Wills, founder and managing director of Kilchoman Distillery, said: “We saw Thinfilm’s NFC mobile marketing solution as an ideal way to connect with consumers, tell our brand story, and deliver mobile experiences that are engaging, informative, and relevant.
“The results of our first campaign were quite promising, and we’re using that data to make the consumer experience even more compelling moving forward.”
By tapping the ‘smart bottles’ with an NFC-enabled smartphone consumers will be able to instantly launch digital experiences that offer product details, taste profiles, brand messaging, and distillery information.
Kilchoman is also developing new digital content in order to “deepen its relationships with brand enthusiasts”.
Davor Sutija, CEO of Thinfilm, said: “Kilchoman understands the value NFC delivers when it comes to connecting directly with consumers.
“It’s exciting to see campaign data that validates the power of NFC mobile marketing, and we’re eager to collaborate with Kilchoman on the next stage of this initiative.”
Kilchoman’s ‘smart bottle tags’ were unveiled last year and post-campaign analysis revealed that NFC generated a 6.5% engagement rate among consumers, outperforming more traditional digital marketing channels such as display, email, search, and social.