Grant’s redesigns GTR-exclusive Distillery Edition
Blended Scotch whisky brand Grant’s has redesigned the packaging for its global travel retail-exclusive Distillery Edition.
The new packaging for Grant’s Distillery Edition includes a premium gift cartonThe expression honours those who have worked at Grant’s Girvan grain distillery in Scotland.
Described as “bold in flavour”, the non-chill-filtered Distillery Edition is bottled at 46.3% abv. The packaging has been refreshed with a “premium” gift carton.
“Since blended Scotch whisky represents 58% of total GTR whisky value sales, Grant’s has always been a crucial brand within the William Grant & Sons portfolio, selling well in Europe, the Middle East and India in particular,” said William Grant & Sons’ managing director, GTR, Ed Cottrell.
“According to IWSR, in 2017 the GTR blended Scotch market grew by 2.3% in value, while the Grant’s brand grew 5.8%, and we are expecting to further accelerate that growth this year and next.”
The upgraded packaging will be presented at the TFWA World Exhibition & Conference in Cannes in October, alongside the full Grant’s range.
The news comes just a month after Grant’s streamlined its core range by discontinuing various expressions and introducing three new blends – including a smoky whisky.
