ELLC secures first retail listing

8th August, 2018 by Nicola Carruthers

East London Liquor Company (ELLC) has secured its first listing with a major retailer, Waitrose, and appointed three new sales people.

East London Liquor Company's Premium Batch No.1 Gin is now available in Waitrose

East London Liquor Company’s Premium Batch No.1 Gin is now available in Waitrose

ELLC has secured listings for its Premium Batch No.1 Gin in five Waitrose stores, including Canary Wharf, Buckhurst Hill, South Woodford, Upminster and Stratford. It is priced at £39 (US$50) for a 700ml bottle and available online through Waitrose Cellar.

Founder Alex Wolpert said: “We’re excited to announce our new listings and are proud to be able to bring great-value spirits to Waitrose.

“Since we started distilling in 2014, we have maintained our core values of being transparent, accessible and producing honestly-priced spirits.”

The firm’s crowdfunding campaign, which raised £1.5 million (US$2m) in 30 days, has provided funds to expand ELLC’s sales team.

Rob Dudley-Jones and Tarik Graba have joined as south London and northern UK sales managers respectively, while Peter Dolan has been hired as national account manager.

Dolan joins from Halewood Wines & Spirits where he held the role of national account manager.

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