Dead Man’s Fingers rum offers free scalp treatments
Cornish rum brand Dead Man’s Fingers is looking to recruit new drinkers with its first immersive brand activation offering free styling and scalp treatments.
The Halewood-owned rum brand has launched its SkullCuts unisex barber shop in London today (21 August), specialising only in close to the bone styles and scalp treatments.
SkullCuts was created by global brand experience agency Sense and aims to implant the brand’s skull iconography into spaces where the next generation of rum drinkers can be found.
Lucy Cottrell, brand manager for Dead Man’s Fingers, said: “Dead Man’s Fingers has grown a cult following in the south west since its launch in 2015, receiving lots of acclaim in a relatively short space of time, so it’s exciting to finally share its exceptional qualities with the rest of the country.
“The aim of the unique SkullCuts campaign is to spread the brand through the cultural consciousness of London and beyond, buoyed by the growing popularity of the spirit, with the skull imagery acting as the foundation for a new iconic UK liquor brand.
“Consumers will experience an original, exciting spiced rum brand that finally breaks away from some of the pirate and palm tree category stereotypes.”
The SkullCuts barbershop will pop up in Shoreditch from Tuesday 21 to Thursday 23 August with the aim of giving “both men and women the confidence to show off more of their craniums”.
Opening from 12-8pm each day, the pop-up will offer treatments free of charge and each customer will receive a complimentary Dead Man’s Fingers cocktail. Any guests who embrace the full SkullCut will be rewarded with a free bottle of spiced rum and a limited edition ‘cut-to the cranium’ t-shirt.
Earlier this year, the Halewood-owned rum brand launched two new flavoured expressions and updated its bottle design across the range.