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Buffalo Trace teams up with America’s Best Racing
Buffalo Trace Distillery has been named the 2017 official Bourbon of America’s Best Racing (ABR) – a multimedia fan development platform of The Jockey Club.
The Buffalo Trace Distillery in Frankfort, Kentucky
ABR has released a multi-part video series titled America’s Native Spirit, which was shot on location in Frankfort, Kentucky, at the family-owned Buffalo Trace Distillery.
Additionally in 2017, ABR will feature Buffalo Trace and some of the distillery’s Bourbons in a monthly video feature highlighting a cocktail of the month across ABR’s digital and social media channels.
“Buffalo Trace is celebrated as one of the most prominent Bourbon brands in the world, and America’s Best Racing is honoured to enter a partnership with such a prestigious entity,” said Stephen B. Panus, vice president of TJC Media Ventures Inc.
“Horses and Bourbon not only share the countryside of Kentucky, but also represent a key part of the lifestyle allure of attracting new fans to our sport.”
“In Kentucky, we deeply respect the relationship between the Commonwealth’s two signature industries, Thoroughbred racing and Bourbon,” said Kris Comstock, senior marketing director at Buffalo Trace. “We are proud to be associated with America’s Best Racing.”
Earlier this month, Buffalo Trace Distillery recorded its highest ever visitor numbers in 2016, attracting 170,587 whiskey fans – a 17% increase on the previous year.