Woodford Reserve to sponsor beverage studies

Bourbon brand Woodford Reserve has teamed up with non-profit culinary arts organisation the James Beard Foundation to launch a scholarship programme for bartenders.

Woodford Reserve is sponsoring a scholarship programme for beverage studies

Under the partnership, Woodford Reserve will sponsor beverage studies scholarships and also sponsor the Outstanding Bar Program award, which is presented annually at the James Beard Awards.

The Brown-Forman-owned brand will also become a “premier sponsor” of the James Beard Foundation’s Taste America, which celebrates America’s “diverse culinary culture”.

The Woodford Reserve Beverage Studies Scholarship is designed to help aspiring beverage professionals further their skills.

Applicants must be currently enrolled, or planning to enrol, at a licensed or accredited programme for beverage studies, including wine, viticulture and oenology, or another related field.

Applications will open on 1 April 2019. For more information, visit jamesbeard.org/scholarships.

“Woodford Reserve and the James Beard Foundation share a dedication to flavour, and this partnership will showcase our shared passions,” said Mark Bacon, senior vice president and global brand director of Woodford Reserve.

“Our Bourbon was founded on flavour – and it’s a commitment we take seriously.”