Top spirits marketing campaigns in June 2018

3rd July, 2018 by Owen Bellwood

Highland Park

Single malt Scotch whisky Highland Park has partnered with landscape designer Lily Kwong and composer Gary Gunn for an art installation in New York.

The Edrington-­owned brand took over the Grand Central Terminal’s Vanderbilt Hall to celebrate the longest day of the year with its Orkadia installation.

The three-­day installation celebrated the summer solstice, while paying homage to Highland Park’s home on Orkney.

Kwong used moss, grass and purple heather to bring the Orkney landscape to New York and the piece also featured a 10-­minute soundscape created by Gunn.

The installation coincided with the launch of The Light, Highland Park’s latest expression.

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