Top spirits marketing campaigns in June 2018

3rd July, 2018 by Owen Bellwood

VK

Global Brands-owned VK has launched a campaign to find a new flavour for its ready-­to-­drink range.

VK is hoping to reach six million consumers this summer by inviting fans to suggest a new flavour. Participants have the chance to win a year’s supply of the new tipple if theirs is chosen.

The four most popular flavour suggestions will go head to head in a public vote. The winning flavour will be produced and added to the VK line­-up.

An in­-pack promotion will also support the initiative, as well as an online drink generator and social media campaign.

The winning flavour will be announced in August and will then be put into production ready for launch.

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