Top spirits marketing campaigns in June 2018

3rd July, 2018 by Owen Bellwood

Absolut

Pernod Ricard-owned vodka brand Absolut has launched the UK’s first digitally­-enabled donation buses in support of LGBT+ charity Stonewall.

Two London buses have been wrapped in rainbow-flag colours and feature digital screens that encourage passengers to donate to Stonewall, Britain’s leading LGBT+ charity.

The buses were due to travel on the 14 and 19 routes in London, passing through Soho during London Pride on 7 July and Black Pride on 8 July.

Adam Boita, head of marketing at Pernod Ricard UK, said: “Absolut believes in creating a better, more open world, where everyone has the freedom to express their true selves, without fear or recrimination.”

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